🎓 Seniors: Nov 1 Early Action is closer than it looks — three trial days is enough to get your list and start your first essay. Start free ›
Get in. To a college you thought was out of reach.

Always know your next step to college.

Everything the road to college demands, in one place: a profile that stands out, a college list that truly fits, essays in your own voice, deadlines that never slip — all on one roadmap for your grade. No more guessing.

1,022 campuses of real data9th–12th, one platform

See how it works › · Parent or counselor? Your view ›

Start here · 60 seconds

What year are you?

A freshman and a senior get very different answers.

1 of 4 · GPA and test scores next · real data from 1,000+ campuses

No essay-mill tricks. Free account to see your list — $0 today, cancel in one click.

Students we've helped now study at

PrincetonHarvardYaleUniversity of MichiganUCLAPennDartmouth

Our promise:We will never write your essay. Not one sentence. How we keep it ›

We coach — brainstorm, structure, honest feedback — and every word you submit is yours.

Built for every grade

It meets you exactly where you are

A freshman shouldn't get a senior's checklist. GoodGoblin reshapes itself by grade — exploring early, applying late.

Start free as a Junior
9th grade · Freshman · explore

Four years to build something real

Early on, it's about discovery and momentum — not pressure. GoodGoblin helps freshmen explore interests, try directions, and start a profile that compounds.

  • Interest & activity exploration, no test scores required
  • A gentle, long-horizon roadmap (“build, don't cram”)
  • Career curiosity prompts to find what fits
freshman · roadmap
You're just getting started 🌱
No deadlines yet — let's explore.
Try a new activity this semesterQuick win
Discover 3 careers that fit youExplore
10th grade · Sophomore · build

Where strong applicants pull ahead

Sophomore year is when the gap opens between students who drift and students who build. GoodGoblin helps you go deeper, find your angle, and keep momentum.

  • Go deeper in the 1–2 activities that matter most
  • Start shaping a standout angle for your profile
  • Gentle PSAT/test familiarity — guidance, not cramming
sophomore · profile
Your profile is growing
Building → Competitive
52
Robotics Club — joinedImpact 6/10
11th grade · Junior · strategy

Junior year is strategy year

Now it gets real. Lock your college list, start your essays, and close the gaps that actually move the needle — with a plan for every month.

  • Build a balanced Reach / Target / Safety list
  • Start your personal statement with coaching
  • Close the high-impact gaps in your profile
junior · roadmap
Your plan · this term
Strategy year
Shortlist 12 collegesIn progress
Draft your personal statementHigh impact
Register for the Oct SATQuick win
12th grade · Senior · let's go

Starting as a senior? You're right on time.

You haven't missed a thing — most of our seniors start here. GoodGoblin gives you the whole system at once, focused on what actually moves an application in the months you have.

  • Build your profile & resume in an afternoon — not four years
  • A balanced college list, matched to you in minutes
  • Full essay coaching on every supplement — in your own words
  • Every deadline & decision tracked in one command center

Same platform, your whole timeline — nothing locked away because you didn't start in 9th grade.

senior · command center
Application Command Center
2 due this week
Princeton — REANov 1
Michigan — EANov 1
UW–Madison — RDsubmitted ✓
One platform · the whole journey

Everything the college journey asks of you, in one place

One guided system in place of the spreadsheet, the dozen open tabs, and the guesswork — and it grows with you every year.

Step 01
🧭

Build your profile

Turn your activities, work, and story into a standout profile — every entry scored for impact.

Step 02
🎓

Find your major & direction

Find the major that actually fits you — backed by real earnings data — so your college list has a target. Explore

Step 03
🎯

Match colleges to your major

A balanced Reach / Target / Safety list, genuinely strong in your major — with the reasoning behind every pick. Explore

Step 04
🗺️

Get your roadmap

Know exactly what to do next — clear, grade-aware steps you can actually follow.

Step 05
✍️

Craft your essays

Brainstorming, outlines, and feedback that keep your voice front and center. Coaching, never ghost-writing.

Step 06
🏁

Submit with confidence

Every deadline, requirement, and decision in one place — so nothing slips.

Profile builder

Turn your story into a standout profile

Type it, talk it, or upload your resume — GoodGoblin shapes it into a polished profile and scores the impact of everything you add.

  • Build by typing, talking, or uploading a resume
  • An impact score on every activity, so you know what counts
  • Export a clean student resume in a click
app.goodgoblin.ai/prepAi
Profile builder — strengths and built-so-far

Real screenshot from the live product.

Roadmap & gap analysis

Know your next move — not just your odds

See the gap between where you are and where you want to be — turned into a clear, step-by-step plan you can actually follow.

  • Current tier → target tier, visualized
  • Action items grouped by urgency and impact
  • Download a print-ready roadmap to share at home
app.goodgoblin.ai/roadmap
Roadmap — current tier to target, with prioritized action items

Real screenshot from the live product.

Essay coaching

Better essays, in your own voice

Brainstorming, outlines, and specific feedback help you write the essay only you could write. We coach — we never write it for you.

  • Reference drafts to learn from, then a blank page that's yours
  • Feedback on clarity, story, structure & prompt fit
  • Share with a teacher, parent, or counselor in one click
app.goodgoblin.ai/essay
Essay editor — the student's own draft with coaching feedback

Real screenshot — the student's own words, with coaching feedback (never AI-written).

Our promise to students & parents

We will never write your essay.
Not one sentence.

GoodGoblin is a coach, not a ghost-writer. We help you brainstorm, structure, and sharpen — but every word you submit is yours. No essays written for you. No copy-paste. Nothing for an admissions officer to flag.

We brainstorm with youTo find the story only you can tell.
We coach your draftsHonest notes on what's working or not.
You keep your voiceIt reads like you — because it's you.

The kind of help a great teacher or counselor gives — never the AI shortcut that gets students in trouble.

Start with the major

Know your major before you build your list.

The smartest college list starts with the right major. We help you find the one that fits — and if a four-year college isn't the path, we map trades, the military, and certificates too.

Explore careers & majors ›
app.goodgoblin.ai/careerGuidance
Career explorer — college majors, apprenticeships, military, and certificate pathways

Real screenshot — the career & major explorer.

👪

For parents

See your student's progress without hovering. Your child leads; you stay informed — milestones, college list, and roadmap, in a calm parent view.

Plans from $27.49/mo — less than one hour with a private consultant, for the whole journey.

A platform parents trust
🏫

For counselors

Manage a whole caseload without the chase. Track every student's progress, compare against the cohort, and draft recommendation letters in a fraction of the time.

Save 10+ hours a week
1,022

campuses of real admissions data behind every match

50,000+

students have used GoodGoblin's college match

student sign-ups nearly doubled last year

In their words

Students, parents, and counselors

It stopped feeling like a giant pile of unknowns. I always knew the one thing to do next.

JR
Jordan R.Class of 2026 · junior

I could finally support my daughter without nagging her. I see the progress; she stays in the driver's seat.

DT
David T.Parent

With 400 students, this is the only way I can give each one real attention. The rec-letter drafting alone saves my week.

PK
Priya K.School counselor

Names shortened for student privacy.

Simple plans

Start free. Upgrade when you're ready.

Three days is enough: profile tonight, your college list tomorrow, your first essay outline by day 3. Keep it only if it's working. Prices shown billed annually.

Essentials

$27.49/mo billed annually

The complete toolkit with our standard models.

Start free trial
Most popular

Pro

$44.99/mo billed annually

College matching, essay coaching, and premium models.

Start free trial

Pro Plus+

$52.49/mo billed annually

Everything in Pro, plus 2× the usage credits.

Start free trial

Compare all plans & features

Stop wondering if you're doing enough.

Wherever you are — freshman or senior — GoodGoblin gives you the next step, and the one after that. $0 today, cancel in one click.

© 2026 GoodGoblin LLC. All rights reserved.

University names and marks are the property of their respective institutions and are shown only to illustrate where students we've supported have been admitted. They do not imply any affiliation with or endorsement by GoodGoblin.